Portfolio

Recent marketing analytics projects, including open source tools for pipeline analysis, CAC-LTV modeling, multi-touch attribution, and executive KPI reporting.

Sales Funnel Analytics

Python and SQL toolkit for tracking MQL-to-close conversion rates, stage velocity, and revenue attribution across marketing channels.

CAC-LTV Model

Financial modeling framework for customer acquisition cost and lifetime value analysis by segment, cohort, and channel.

Campaign Attribution Framework

Multi-touch attribution engine supporting first-touch, last-touch, linear, and time-decay models across paid and organic channels.

Executive Marketing Dashboard

Streamlit-powered KPI dashboard with Excel OKR tracker and marketing ops playbook for board-ready reporting.